EMV also known as Chip and Pin has been in Europe for over a decade but is just now being mandated in the US as of October, 2015. EMV involves encoding the card holder’s information in a chip rather than the magnetic strip we are used to. This significantly lowers fraud risk.
The regulations are such that if you are not EMV compliant by the deadline, you will no longer receive chargeback protection and will automatically be responsible for any chargebacks.
Let us make sure you are prepared.